You can’t improve what you cannot see. This makes data the first step in optimization. By setting up appropriate analytics and conversion tracking, you get a full picture of what’s working and what’s not in your marketing mix.
Conversion rate optimization is an integral part of marketing. Marketing is like having water running into your business pipes, and conversion rate optimization is fixing the leaks in your plumbing.
Usability / User Experience (UX)
Usability and user experience (UX) are about making sure your product, website, and even customer support leave users wanting more. Usability is finally becoming as inseparable a component of marketing as it is to product development. From heuristics to coffee shop interviews, to structured testing, let’s work together to create amazing user experiences.
Search Engine Optimization
SEO is like UX; You must think about how search engines and users interact with your site from the start. Let’s work together to will optimize your website for the search engines, improving your ranking and gaining the attention of potential customers. With a focus on white hat SEO tuning and optimizing. By developing onsite content, code, speed, and other factors your site will never be put your site at risk of a penalty.
Digital Public Relations
Onsite SEO is only part of what will drive rankings. For a site to dominate search results you’ll need the authority and trust that come from links, citations, and press. Together we can build out long and short term PR strategies that will help your website climb the results in search and improve your overall brand reputation.
Pay Per Click (PPC) & Social Media Advertising