I’m an award-winning video producer turned marketer that has created digital strategies for a variety of brands in the beauty, technology, and gaming space. My strength is using data to build engaging video content strategies that are optimized for social platforms like YouTube, Facebook and Instagram that convert passive viewers into customers.
I started out in this industry in 2006 as an assistant editor at Splash Media, which created online eLearning content right before high definition video became the standard and YouTube was barely a year old. I quickly became a lead editor for the majority of our projects which included clients such as McAfee, Mary Kay, Adobe, and Amway.
In 2009 I left Splash Media to start my own production company Broken Peanut Media, LLC which specialized in internal training, client testimonials, and product videos that the majority of my clients would host on YouTube to embed on their website. After producing hundreds of video projects and growing my business to six figures I transitioned full time to YouTube where I learned about video seo, online marketing, and sales funnels using AdWords for video.