Mason Pelt

Managing Director, Digital Strategy

I’m a digital strategist with agency and entrepreneurial experience. I love helping companies build and launch products. My goal as a consultant is to improve products and get them in front of those who want them while avoiding the traditional agency rhetoric.

I’m not trying to put agencies in the pejorative. At agencies (marketing & design) I’ve worked with great people who are masters in their fields, I’ve also seen a lot of snake oil sales from those only trying to make their next paycheck.

This consultancy is named Push ROI because we place return on investment at the center of our services. It’s fun to talk about social media and search trends. But very few things in life are one size fits all. Many people use Facebook, but I wouldn’t recommend social media marketing to a proctologist.

I’ve worked with early-stage startups, midsize businesses and brands – In the last few years, I’ve been involved in everything from the production of commercials, to user research and analytics strategies.

I’ve worked across user research, analytics development, video production, and paid advertising. I’ve managed over $100 million in PPC across Google, Facebook, Twitter & other platforms. I did Visual FX for an award-winning independent film.

I’m a former Board Member of the largest independent search engine marketing association in the United States. And presented at Startup Week, Rocks Digital, Ignite, Imparture, and dozens of business groups. I’ve published articles on Tech Crunch, Venture Beat, Social Media Today, SiliconANGLE and others (no small achievement for a dyslexic guy).