I began studying SEO in 1999 while acting as the marketing director for Vast Solutions, Inc., a pioneering wireless services provider. In 2004 when Google IPOed, I started my first search marketing firm.
I’ve been working full time at search engine marketing since that day in ’04. While I haven’t been optimizing web pages since SEO was born, I got started immediately after and SEO has been a primary focus of mine for more than a decade.
One of the many challenges I’ve encountered as an SEO consultant is re-educating clients after they have worked with another firm or SEO “guru”. Most of my clients have had a bad experience in the past and are rightfully cautious of someone claiming to be able to rank their site in search engines.
Many bad actors in this industry habitually over-promise and under-deliver; Until their clients inevitably fire them and move on thinking SEO is snake oil. That’s why Push ROI goes into great detail not only on how we can help but exactly what work we’ll do, and we share data from our many previous successes.