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For reasons I cannot understand, some people overcomplicate sending introductions. Sending intros is fairly simple; assuming you know both parties, you can sum it up in a Tweet. Here’s how to send an email into.

How To Introduce Someone Via Email

Text: Hey, do you mind if I introduce you to [name]? Okay cool. 

Email: [name] meet [name]. I thought you two should meet for [reason].

That’s it. You’ve sent an introduction. Personal, professional, whatever, in most cases, that message is sufficient. No one expects anything more from you. Trying to be more involved is generally going to cause headaches for everyone. Just check that an intro is okay, make that introduction, and move on.

While I cannot guarantee that the introduced parties benefit from the intro in all cases. I can definitely say that blowing the process into something bigger and more difficult in your head helps no one. 

Now for the anxiety-fueled narcissistic FAQ

Q: I know someone looking for a wedding photographer, but if I make an intro to my friend, the wedding photographer, and they don’t hire her, won’t my friend hate me?

A: If your friend is a wedding photographer? Just make the intro. Service providers know how to sell (or not sell) their service. Your friend will have more reason to be upset if you don’t send the intro than if you do.

Q: If I introduce someone to an investor, and they invest, but that investment goes south, won’t the investor hate me?

A: Assuming you’re talking about a professional investor and are not selling someone on an MLM. If you are so important that a professional investor entirely suspends their normal due diligence process and makes an investment they wouldn’t have otherwise made, you are also so important that the investor will forgive you if things turn bad. 

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Q: If I take a meeting to frame a contract negotiation before sending an intro to a service provider, and in that meeting, something is said to me that later becomes the subject of litigation because I sort of represented to the people I took the meeting with that I was allowed to speak on behalf of the person I introduced them to, and now both parties hate me.

A: You should have just sent an introduction. And you are a jackass.

Q: If I introduce these two, and they get married, but one day they get divorced, and their child grows up in a broken home and devotes their life to killing me.

A: Stop it, just stop it.

Mason Pelt is the founder of Push ROI. First published in on July 15, 2022. Header image