Funimation

Analytics Consulting

Goals

  • Fix a broken and fragmented website analytics
  • Integrate web analytics with in-store sales
  • Transition away from Tealium & Omniture

Services

  • Audited existing systems and interviewed key stakeholders
  • Implemented Google Tag Manager & Analytics 360
  • Worked with BI & marketing teams to integrate offline data
  • Created extensive documentation & training for staff

Results

+100% Increase in Tracking Efficiency