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SIliconANGLE

Analytics Consulting & SEO

Marketing Case Study & Testimonial

SiliconANGLE Media is a media company that provides news, commentary, and analysis on the technology industry. Its coverage areas include innovation, technology, emerging companies, enterprise, cloud, mobile, social, startups, and venture capital.

The company has three brands: SiliconANGLE News, theCUBE live video, and Wikibon research. Its sites include SiliconANGLE.com, SiliconANGLE.tv, and Wikibon.com.

Goals

  • Increase Traffic
  • Better understanding of reader demographics
  • Track data across all websites in the SiliconANGLE network

Services

  • Built an analytics strategy for a complex multi-site network
  • Created automated traffic analytics reports & dashboards
  • Implemented PubSubHubbub
  • Launched crosslinking & syndication strategy

Results

27%

Increase in Overall Traffic

8%

Increase in Premium Research Subscriptions