YouTube Audits

Data is the First Step in Optimizations

Modern Analytics is More Than Just Your Website Visitors.

We start out with a detailed YouTube audit of your channel that includes breaking your content into groups and looking at analytics to see what viewers are watching, subscribing to, and what videos get the most engagement. We look at this data from the lens of 90 days, the last 365 and lifetime of the channel to see what success, failures, and trends we can build on.

Next, we look at your content on an individual video level to see how we can tweak your show format, storytelling, calls to actions, and overall video production. We work with you to figure out a schedule that will help your channel grow by giving YouTube what it wants; Regularly scheduled content, that provides value to a targeted audience.

Our third level includes best practices and optimization which usually revolves around titles, thumbnails, descriptions, tags, and Playlists. (This is where most people spend all their time)

Finally, we look at your competitors, trends, and do some proper keyword research to figure out what your audience wants and design a content plan to help you start creating.

How the YouTube Algorithm Works

  • Watchtime v Views
  • How Subscribers Help/Hurt Your Channel
  • Related Channels
  • Shareable Content Timeline
  • Video Series Mindset

Channel Analytics

  • Subscribers Growth
  • WatchTime v Videos Upload
  • Average View Duration
  • Traffic Sources
  • Engagement Ratio

Content Strategy

  • Show Format
  • Content Ideas Based on Tag/Trends Research
  • Content Calendar

Content Breakdown

  • Value Proposition
  • Hook / Introduction
  • Story / Content
  • Engagement Signals
  • Closing / Call To Actions

YouTube Optimization

  • Channel Layout (Profile, Art, Sections)
  • Channel Trailer
  • Thumbnails
  • Titles
  • Tags
  • Descriptions
  • Playlists
  • Cards / End Screens

Services

Services

Services

Strategy

  • Marketing Plan Development
  • Analytics Consulting & Report Development
  • Prioritization Frameworks & Roadmaps
  • Product Management
  • Content Creation Strategy

Optimization

  • User Experience Design
  • Conversion Rate Optimization
  • SEO

Content

  • Video & Virtual Reality Production
  • Advertising Campaign Development
  • Copywriting
  • Visual Design
  • Website Development

Digital Marketing

  • Collaborations
  • Instagram
  • Facebook
  • Twitter
  • E-Mail

Talk to us about getting the results you want.

Get In Touch

Data is the first step in optimization, making analytics the first step in any marketing effort. From gathering demographics for a web publisher to tracking in-store sales from an online ad we build analytics strategies around your business goals. Our analytics consulting process is:

  • Define Your Goals
  • Establish Key Metrics
  • Create an Analytics Strategy
  • Implement Tracking
  • Provide Analysis & Reports
  • Leverage Data for UX and Conversion Optimization